Go-to-Market

We tailor go-to-market strategies that aligns with your global business strategy while addressing the unique demands of Asian markets. We design bespoke programs based on your specific growth objectives, with realistic market penetration timelines, and strategic resource allocation guidance optimized specifically for Asian markets.

We develop ecosystem mix that supports meeting your business goals and architect complete partner ecosystems that extends your market reach in Asia. We help you find and leverage the right types of ecosystem partners for each market and target segment, create detailed partner driven models to ensure sustainable relationships, and establish clear go-to-market alignment between your organization, your customers and your partners. This coordinated approach ensures consistency in messaging, offering positioning, customer experience and dependable revenue performance across all markets.

We develop ecosystem strategies that aligns with your business goals and architect complete partner ecosystems that extends your market reach in Asia. We help you optimize ecosystem mix to leverage the right types of ecosystem partners for each market and target segment, create detailed partner driven models to ensure sustainable relationships, and establish clear go-to-market alignment between your organization and your partners. This coordinated approach ensures consistency in messaging, offering positioning, customer experience and dependable revenue performance across all markets.

Starting from scratch? We will set you up for success by constructing your entire partner business foundation beginning with a comprehensive program that aligns with your business objectives. We take a balanced approach in designing partner programs to bring about win-win engagements.

To support the program, we also develop scorecards and qualification frameworks to identify ideal partners, along with providing advice on partnership agreements that protect your interests while encouraging partnership growth.

To operationalize the partners, we create robust sales enablement programs that ensure partners can effectively represent your solutions, supported by co-marketing and materials that amplify your market presence.

We do more than strategizing and planning. Execution and driving results are at the core of our DNA. We start by Identifying partners with the right skills and market reach through our strategic partner profiling methodology. We then initiate a comprehensive partner recruitment campaign that articulates your value proposition to potential partners, followed by thorough partner evaluation to ensure that their suitability. When the partners are signed, we drive them through the onboarding and enablement processes that will accelerate your time-to-revenue.

Working with the partners, we help build your sales pipeline through demand generation activities specifically tailored to Asian markets and buyer preferences. We implement account-based marketing initiatives that target high-value prospects with personalized approaches, accelerating your penetration into key accounts across the region. Our approach includes establishing jointly agreed lead qualification processes that ensure sales resources focus on the highest-potential opportunities, complemented by opportunity management and best practices that increase conversion rates.

Our business transformation advisory service guides you through the complex journey of transitioning from direct-sales-only approaches to hybrid or partner-centric go-to-market strategies. This fundamental shift in how you engage requires careful orchestration across multiple business dimensions to ensure success.

We start by evaluating your existing team structures, compensation models, sales methodologies, and customer engagement approaches to determine readiness for partner business integration. We then develop a tailored transformation roadmap that sequences changes to minimize disruption while accelerating time-to-results, incorporating clear milestones and decision points throughout the journey.

The transformation process addresses internal alignment challenges through executive workshops and change management programs designed to secure buy-in from sales leadership who may perceive partner models as threatening to established territories or compensation structures. We implement conflict resolution frameworks that establish clear rules of engagement between direct and partner-led sales motions, creating complementary rather than competing channels.

Our Advanced Sales Excellence Program represents a training solution specifically engineered for senior and experienced sales professionals navigating complex sales cycles in Asian markets. Unlike standard sales methodologies, our program acknowledges the experience that your seasoned team already possesses and builds upon this foundation to address the unique challenges of high-value, multi-stakeholder sales processes prevalent in complex sales cycles.

Complementing the seller-focused training, we also provide our management and stakeholder alignment advisory to create the organizational changes that are necessary for sustained sales excellence. This included service ensure that the required structure is in place, as well as to ensure that leadership, marketing, business development, and other supporting functions understand their critical roles in enabling complex sales success in Asian contexts.

Contact Us

Accelerating market expansion in Asia

Go-to-Market Strategy

Transform your Asia ambitions into actionable roadmaps

Ecosystem Development

Accelerate your presence through strategic partnerships

Partner Program Development

Setting the right foundation for partner business growth

Partner Business Operationalization

Establishing and driving your partner business

Business Transformation Advisory

Evolving your Go-to-Market model

Advanced Sales Excellence Program

Elevating performance in complex sales environments

Acktivlogic Pte. Ltd.

10 Anson Road, #26-02, International Plaza
Singapore 079903